4 Best SEO Reporting Tools in 2025 Free & Paid Options

These SEO apps will help you perform keyword research, optimize your website content and improve your website’s visibility on Google. Forbes Advisor hopes our guide helps you to find the best SEO tools for your needs and budget. It provides in-depth keyword analysis and competitor research, SEO metrics and insights and a user-friendly Chrome extension among other features. Moz encapsulates an ecosystem of tools within an instance-grabbing interface, ensuring ease of use. Features include keyword explorer, rank tracking, site crawl, link explorer among others. While more features are available in higher plans, SEOmator offers a wide array of tools for free, making it an excellent choice for tight budgets.

Once we confirmed that a tool could be used for free, we dove deep into the paid plans as you may want to upgrade to one as your business grows and circumstances change. Bonus points were given to platforms with transparent pricing, reasonable monthly rates, free trials or free demos, and money-back guarantees. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP). This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility.

What are the benefits of using ecommerce SEO tools?

One of my personal go-to tools is AIOSEO’s Free SEO Analyzer. It gives me a snapshot of my on-page elements—titles, descriptions, headings—and flags what’s missing or incorrectly structured. SEO.AI’s assistants help craft descriptions, articles, and even product feeds in a way that appeals to both search algorithms and potential customers.

What are the best free SEO checkers available?

Their charges are usually based on their features, tools, and number of keyword searches per day. Nightwatch is a powerful SEO tool for tracking local and global keyword ranking. This tool monitors backlinks, finds local and global keyword opportunities, and helps with competitor keyword analysis. Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools. The SEO tools you can use for free can help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search. These tools provide valuable insights for keyword research, competitor analysis, link building, and overall SEO strategy development without requiring a paid subscription.

• The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.
• Activate it, then anytime you’re on one of your website pages, you can easily see if your meta title and meta description fit properly, as well as if your URL is indexable, and more.
• MarketMuse is the best AI SEO tool because it uses artificial intelligence to take content strategy and optimization far beyond what traditional tools can offer.
• Learn how to connect search, AI, and PPC into one unstoppable strategy.

The system creates optimized headings, incorporates important keywords, and develops key talking points automatically. You can edit the draft yourself or get AI help with refining SEO Anomaly it. Built-in quality checks for grammar, plagiarism, and readability ensure polished content, while the Content Score feature shows how your piece measures up against competitors. I’ve used Ahrefs for years for keyword research, rank tracking, competitor analysis, and several other essential SEO tasks.

Which SEO tools are best in 2025?

Check the Domain Rating (DR) of any website to see the strength of its backlink profile. Find broken links to and from any webpage or website in seconds. Find out how hard it’ll be to rank in the top 10 for any keyword. Rank higher and drive more organic traffic with our ever-growing collection of free SEO tools. I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick.

For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research. KWFinder is an excellent tool for KW research, but it’s lacking in advanced features, such as KW gap analysis and thorough site auditing. These tools are usually more affordable than all-in-one solutions.

Or you can customize it further with the drag-and-drop tools. This feature is perfect if you want to avoid bouncing between separate dashboards. Beyond Google’s platforms, Looker Studio also integrates with 1,100+ third-party data sources via partner connectors. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. If you’re managing many projects, reporting can get VERY tedious (and costly).